Equivalents and conversions
Equivalents cover two related problems: converting a measurement, and translating an ingredient name between British and American recipes — plain flour and all-purpose, double cream and heavy cream, bicarbonate of soda and baking soda.
This section is not published yet.
A conversion is usually a single number, and a single number is the easiest thing in the world for a search engine to answer without sending anyone to a page. Building this cluster first would mean writing the least durable pages on the site. So conversions live where they are actually useful instead: inside the substitution page you are already reading, next to the ratio they apply to.
The US–UK vocabulary map is a different case and a genuinely underserved one. It is planned as a site-wide feature rather than a single page, so that the whole site can be read in either register.